Robinhood Markets Inc. HOOD launched 2025 with a strategic customer engagement initiative, distributing $2.5 million in Bitcoin BTC/USD And Dogecoin DOGE/USD to existing users during New Year’s Eve, thereby attracting active users to its platform during the holidays.
What happened: The CEO of the company Vlad Tenev highlighted the promotion’s focus on retaining existing customers rather than acquiring new users. “You may have gotten used to us offering matches and incentives to new customers. This is only about our existing customers,” Tenev posted on X on Wednesday.
Amit Kukrejaa popular trader on The company launched a second round of rewards exclusively for Robinhood Gold subscribers on January 1, keeping its momentum going into the new year.
Why it matters: The promotion’s success highlights Robinhood’s evolving customer engagement strategy, especially as the company’s shares have surged more than 200% in the past year. Trading at $37.26, Robinhood’s market cap stands at $32.93 billion, with a price-to-earnings ratio of 64.24, according to data from Benzinga Pro.
Recent analyst coverage reflects growing confidence in Robinhood’s direction. Morgan Stanley set a high price target of $55 in November, while the consensus among 16 analysts suggests target of $38.19. The three most recent analyst ratings from Keefe, Bruyette & Woods, Barclays and Needham average $46.33, implying a potential upside of 24.38%.
The timing of the promotion coincides with increased interest in cryptocurrency trading, as Bitcoin and Dogecoin remain the primary revenue drivers for Robinhood’s digital asset trading platform.
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