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Elon Musk, president of social media platform announcement plans to rethink the entire content strategy with a focus on reputation. He highlighted that the new AI-powered X algorithm will evaluate those who like a post versus muting or blocking an account.
Implication of strategy change
Elon Musk said that this new update is a way to “maximize user seconds not regretted”. More blocked accounts will have very limited reach, impacting their overall influence.
Since Elon Musk took over the platform, a series of adjustments have been made to improve the user experience. This new reputation-based content ranking will not apply to old events, as Musk confirmed to a user in a follow-up post on X.
As a growing industry with some very controversial personalities, some forms of censorship for users in the crypto ecosystem may exist.
Commenting on the new algorithm adjustment, Shiba InuLucie, Google’s marketing manager, said the upcoming changes are unfair because they could “punish people for being blocked, even if they’re just sharing unpopular opinions.”
She says the algorithm assumes that credible accounts are always fair and could encourage more conservative conversations compared to real ones. According to her, these new content chambers could be echo chambers and go against the true promotion of freedom of expression. Remember that the Binance exchange contributed $500 million to support this free speech agenda.
Other users have also reported what could be targeted attacks against an account, a valid argument that X management has yet to respond to.
And now ?
Social media platform X is considered the leading public square in the crypto ecosystem. Elon Musk fuels many conversations around meme coins and AI, a sustained trend that can further help the industry.
While it remains uncertain how this X content strategy will impact the crypto ecosystem, key opinion leaders (KOLs) may need to work carefully on their reputation to stay relevant on the platform.
With much of the reaction being negative, it remains unclear whether there will be a rollback or adjustment to the content upgrade.